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About — Key
the person behind the notes
I made the internet stop scrolling for
Will Smith, T-Mobile, & Nike 3B+ Times.
Key Williams
Key — creative strategist, entrepeneur and filmmaker.
42K+
Followers
12+
Years Creating
∞
Ideas in Draft

I'm Key — creative strategist,
entrepreneur, storyteller.

I've spent the last decade figuring out what makes people stop, watch, and come back. 3+ billion organic views for Will Smith, Alicia Keys, Jessica Chastain, Ryan Reynolds, Moncler, Google, Nike, Walmart, Buzzfeed + more. Then, I took everything I learned and built WALTER + PEARL STUDIOS from scratch. 7 figures in revenue, year one.

“The difference between those that succeed and those that don't is who gives up.”

Keynotes is my weekly letter on content strategy, brand storytelling, and what building a real creative business actually looks like. The stuff I had to figure out the hard way and that I'm still figuring out.

I write about the strategy behind viral content, the power of brand storytelling, what's working, and the real numbers behind building a creative business nobody handed me.

It lands in your inbox every week. And it's free.

Brand Marketer Serial Entrepreneur Content Creator Storyteller Culture Strategist